Sam Ngo is the Director of Product Marketing at BlueConic. Prior to joining BlueConic, she was a Researcher at Forrester covering the social intelligence space. She helped Fortune 500 clients put the right people, processes, and platforms in place to make use of the structured and unstructured data from social channels. Now, her focus is helping customers realize the potential in their first-party data. When she’s not knee-deep in translating the value of BlueConic, she’s trying to understand the science of baking.